Lack of awareness

Lack of awareness. A moral intuition, like other gut feelings, appears quickly in consciousness, is strong enough to act upon, and its underlying rationale cannot be verbalized. Roots and rules. The intuition is attached to one of three "roots" (individual, extended family, or community) and to an emotional goal (e.g., prevent harm) and can be described by rules of thumh These are not necessarily specific to moral behavior, but underlie other actions. Social environment. Moral behavior is contingent on the social envi ronment. Some moral disasters can be prevented if one knows the rules guiding people's behavior and the environments triggering these rules.

— from True North (Ethics, Integrity, Truth, Values) · Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer

In the book

It was never only about you. Notice how fast that intuition arrives — a moral gut feeling shows up in consciousness almost instantly, strong enough to act on, even when you couldn't put its reasoning into words. The Chinese sage Mencius said it well two thousand years ago: sound moral principles please the mind the way good food pleases the mouth. — True North (Ethics, Integrity, Truth, Values)

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