Put another way, marketing specifically identifies of accentuates the…

Put another way, marketing specifically identifies of accentuates the customer's moral gaps and then offers a way to fill them.

— from True North (Ethics, Integrity, Truth, Values) · Everything is Fcked: A Book About Hope by Mark Manson*

In the book

Beware, too, of the slow corrosion in which nothing is done for its own sake — where every act becomes a calculated transaction made out of fear of the consequences, every kindness a means to some end. The market actively works this seam: marketing often functions by identifying your moral gaps and then selling you a way to fill them. There is a failure of omission here too: certain people have a genuine obligation to speak up when they see something wrong that can be corrected, and fear of standing out is no excuse for silence. — True North (Ethics, Integrity, Truth, Values)

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