In a letter to her nieces and nephews, Raya…

In a letter to her nieces and nephews, Raya Strauss-Bendror, a second-generation partner in Strauss-Elite Ltd., an Israeli diversified food business. wrote: "Your mission is more difficult than our parents' and ours. So far, experience has shown that members of the first and second generations succeed in preserving the togetherness. But members of the third generation who have succeeded in doing so are few. And therefore, more will be demanded of you: more decision, more determination, more love and more faith." But she also added: "I believe in you. I believe that you will achieve the impossible!"

— from The Instruments (Awareness/Perception/Expectations) · Perpetuating the Family Business: 50 Lessons Learned from Long-Lasting Successful Families

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