The Hedonic Calculus The value of each pleasure or…

The Hedonic Calculus The value of each pleasure or pain arises from six elements, its 1. intensity, 2. duration, 3. degree of certainty, 4. remoteness, 5. fecundity (the probability of being followed by sensations of the same kind), and 6. purity (the probability of not being followed by sensations of the opposite kind).

— from True North (Ethics, Integrity, Truth, Values) · Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer

Also belongs to

• The Heart in the Cockpit (Emotion/Awe/Anxiety/Regret/Empathy)
• Decisions & Choices (Decision/Choice/Focus/Forethought/Consequences)

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