This is a chapter about the power of language

Page 87. This is a chapter about the power of language. Is about making sure that you say what you mean, understanding as clearly as possible what other people mean, and enabling people to understand what they mean. It's about reconnecting language language with experience. Words are cheap the same goes, they cost nothing, yet they have power to evoke images sounds, and feelings in the listener or reader, as every poet and advertising copper writer, knows. They can start or break up relationships, serve several diplomatic relations, provoke, fights, and wars. Words can be putinto us good or bad states they are anchors for a complex areas of experiences. So the only answer to question what does the word really mean? Is to whom language is a tool of communication and, as such words mean what people agree they mean

— from Communication & Conflict (Communication/Conflict) · NLP by O'Connor and Seymour

In the book

Begin by taking words seriously, because words are far more powerful than they look. They cost nothing to say, and yet they can start a friendship or end one, evoke images and feelings in another mind, soothe a diplomatic crisis or provoke a war. They deserve respect. — Communication & Conflict (Communication/Conflict)

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