The recognition heuristic is not only helpful for winning…

The recognition heuristic is not only helpful for winning a mil lion dollars. People tend to rely on it, for example, when purchas-ing products whose brand name they recognize.

— from The Instruments (Awareness/Perception/Expectations) · Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer

Also belongs to

• The Heart in the Cockpit (Emotion/Awe/Anxiety/Regret/Empathy)
• Decisions & Choices (Decision/Choice/Focus/Forethought/Consequences)

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